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Storm in a bucket?

The Tummy Tub is here to stay and it gets the "thumbs up" from Xander, babyworld's chief product tester.

  

You may have spotted the Tummy Tub media frenzy in the last few days - features in the Sunday Telegraph, the Daily Express and the Mail as well as a segment on the Richard and Judy Show. About time too, babyworld thinks! You could be forgiven for thinking that the Tummy Tub is new but actually it's been making the bathtimes of new babies (and their parents) a little bit easier since 1996!

We've been slow here in the UK to adopt a product that is mainstream in the rest of Europe. In some countries, women are sent home from their maternity units with a Tummy Tub - midwives use nothing else to bathe new babies. It's not a fad, it's here to stay, because whatever parents think about the Tummy Tub, it's very clear that babies love them.

Ideally you should start using the Tummy Tub when your baby is newborn because it mimics the warm, secure sensation of being in the womb. However, we know of many parents who started using their Tubs much later to help ease colic, restlessness, fear of water and simply because they liked the idea.

My own son, Xander (aka 'Bucket Boy'), had his first Tummy Tub experience when he was 24 hours old. He fell asleep! From that moment (although we already stocked it in the babyworld online shop), I knew it was a product that could make a difference.

This has been proven by the numbers of maternity units, midwives and hospitals that now use the Tummy Tub, even for their most vulnerable premature babies. I attribute no small part of Xander's relaxed, happy nature to the fact that he has a wonderful bathing routine - a morning spritz and an evening soak in his Tub are expected now. He watches the Tub being filled and gets excited. To see him relax in the warm shoulder-height water is a joy.

He's so comfortable in his Tummy Tub that we've done demonstrations at two of the big baby shows. Xander sits in his Tub, happily making eyes at all the passers by amazed to see a 'real' baby having a bath. They stop to look, ask questions and start to realise that there is a better way to bath a baby.

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