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Who visits babyworld
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(source: Babyworld reader's survey, October 2007)
- 90% of babyworld readers live in the UK
- 93% are female and 80% are aged between 25 and 44
- 41% are pregnant
- 71% have at least one child
- 63% of babyworld readers are in paid employment
- 46% have a household income exceeding £30,000
- The most commonly used form of childcare is grandparents (40%)
- 89% shop over the Internet
- 69% visit babyworld at least once a week
- They are overwhelmingly readers of the Sun and The Mail and on Sundays
of the News of the World, Mail on Sunday and the Sunday Times.
- When it comes to parenting magazines, Mother & Baby, Pregnancy & Birth,
Emma's Diary and Practical Parenting are the only publications widely
read by babyworld visitors.
To download a copy of the terms and conditons for babyworld advertisers
click here
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