Advertising rate card

CPM Rates (£s)

Run of site

£12

£8.50

Section or page fixing premium:

Home Page or Registration Page + 50%

Editorial or Community pages or sections + 15%

Corner Banners Package

A 13 week, run of site, corner banner package delivering a guaranteed 1 million page impressions is available at a cost of £495

Store Directory

This is a 6 month package comprising:

• 40 word listing in the store directory linked from the LH menu throughout the site
• Logo above and 120 x 120 button in the RH margin (which rotates with those of 50% of the other advertisers in the section)
• Occasional deployment of the button on a run of site basis to fill unsold inventory (no delivery guarantees)
• One hour's creative time (usually sufficient) to construct button Cost: £315 (£52.50 per month)

Mini Sites & Banner Creation

Babyworld can build banners and microsites for advertisers.

Creative work is charged at £40 per hour. A minimum advertising expenditure of £1,000 per 28 days is required for free microsite hosting.

Monthly Email Newsletter

There are two. The Registered members email is sent to 73,000 addresses on the second Wednesday of the month and the babyworld shop email to a fast growing list, currently 96,000 addresses, on the fourth Wednesday.

Each includes two 468 x 60 banners, two 120 x 60 corner banners and a 120 x 120. It is also possible to include a single MPU in each newsletter or a screen wide sponsorship panel ( 620 x 190) . Costs for these are:

Minimum Order Size

Minimum Order Size With the exception of Store Directory listings and corner banner packages advertising on babyworld.co.uk is subject to a minimum order value of £495.