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Shoe fitting services


  
  

The panel hard at work

Consumer Editor says

Lara Thomas and Finn, Consumer Editor and Product Tester!

A baby who has just learned to walk takes around 176 steps a minute and since their feet contain no fully formed bones at all, it's essential to kit them out with shoes that offer maximum comfort and support.

Feet pass through several stages of development and it can take up to 18 years before the cartilage in the feet fully harden into the 26 bones that make up an adults foot. Ill-fitting shoes, tight socks and sleepsuits can push your child's feet out of shape and any damage will be evident in their adult foot. To avoid this, let them walk barefoot as much as possible and look for a good shoe-fitting service that offers the best quality footwear throughout all stages of your child's development.

In a nutshell, first shoes are designed to:

  • Offer support & protection without restricting natural growth
  • Be lightweight, flexible & comfortable
  • Provide a perfect fit
  • Have supple soles to aid walking development
  • Leave plenty of room for movement

What do I need to know?

Cross Stitch by ClarksTo ensure you choose the right shoes for your baby, look for a store that provides fully trained fitting experts and a detailed and thorough service. Clarks stores are widely available throughout the UK, but there are many other great fitting-services available including Russell & Bromley, John Lewis, Buckle My Shoe and Start-rite.

Cheeky by StartriteWhich type of shoes you buy depends entirely on your child's stage of walking. If your baby has started toddling around the furniture, they may be best suited to a 'cruising' pair of shoes which tend to have softer soles and greater flexibility to aid early walking. More confident walkers will be ready for their 'first shoes' which have stronger soles and fully adjustable fastenings for an ultra-comfy fit.

If you're not sure which style is best, the fitting advisor will monitor their walking in-store and advise on the correct style of shoe for their current stage of development.

Brian by ClarksIt's also important to let your child walk around as much as possible in the store so you can check that they provide a good fit. As Start-rite Fitting Services Manager, Charles Boyce advises: 'Never compromise on fit, because a toddler's nerve endings are not developed yet and they cannot always tell you if their shoes are uncomfortable.'

Meet our panel of parents

Twinkle Tot by StartriteClarks have been making shoes for 150 years, so we thought it would be rude not to try out their reputable service! We sent North London mums Louise, Gaby and Sue with their 16 month old babies to test the fitting service at Clarks in Brent Cross. Jessica and Georgia enjoyed comparing shoes and trying out the various styles whereas Jacob was more concerned with the free lego collection! To find out how they got on, click on the parent panel link below.

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