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All about babyworld Product tests

Want to know why we think you should trust our opinions? Here's the lowdown on how our Product tests work and why we think our reviews system is a force to be reckoned with!

About our Product reviews

Our review pages are full of fast moving, un-edited reviews from parents who give a realistic and accurate picture of how a product performs so that you can see if it's right for you and your baby before you part with your cash. Add a review, day or night (we know you don't sleep) on any product of your choice. Once you've added your review, it will appear instantly live on the site so other parents can read about your experiences.

We do not edit any of these reviews - they come straight from exhausted, hard-working parents who are very keen to pass on their wisdom to help others buy wisely. For this we thank them - read more about how we do this with our Product review of the Month.

Our Big tests - every month we organise for a range of comparable products (eg car seats, highchairs) to be sent out to a group of parent panel members for testing. These products are put through their paces by each individual panel member over several weeks, sometimes months at a time so that they can get to know the products thoroughly. We believe the best opinions result from in-depth experience and seeing how products compare to others in the same category - that's why our big tests are the most thorough and reliable on the web.

Our Awards


What does it take to impress us?! Well, there are 3 ways a product can win an award:

Mums love Award

There are certain products that parents consider so hot they simply can't get enough of them. It's these products that receive constant rave reviews over time that receive a much-coveted 'Mums love' award.

Best buy and Best value Awards

We ask at least 5 mums from our Parent Panel to test all of the items in our Big tests - they use the products in their own homes for a significant period of time and then we ask them to rate them, out of 10. The product that has the highest overall score wins the 'Best buy' the product that scores highest for Value for money wins the 'Best value'award. You can also affect the overall score by adding your own review, each time a review is added the score adjusts up or down accordingly.

When you see one of these logos on a review page, you know that it has been tried and tested by a group of parents who rate it very highly.

What is the parent panel?

Our Parent Panel are mums and dads like you who have simply signed up here to test products (you will need to log in first or register as a bw member)

We select testers for 2 reasons: that they fit the criteria for one of our Big monthly tests (and we choose you based on the information you provide) or you are just right for one of the many other product tests that we are continually doing. Every day companies approach us with new products and we select the ones we think you would be most interested in to be tested by a Parent Panel member.

We love groups! We are particularly looking for groups of mums (preferably six) who live near each other who would be ideally suited to be part of a big test (click here to meet the six Southsea mumns who did our baby monitors test in May 07). Email our Consumer editor, Lara Green and let us know who you are! lara@babyworld.co.uk

Why opinions mean prizes!

Add your opinion on any product and it could well be picked by our Consumer editor as the Product Review of the Month. It doesn't matter if you've loved or loathed something, if we think it offers good detail relating to your individual experience, you're in with a chance. Find out what you could win and see the previous winners here.

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