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Meet the Mumpreneurs!

Behind every great baby idea there's a mum who's been there, done that, and had baby posset on her T-shirt! Babyworld takes a look at 'mumpreneurs' who have used their experience of parenthood to forge a new career…

Bumps and Babies photography franchise

When Olivia Austen's son Thomas was born nearly three years ago, she was certain she did not want to return to her high-pressured job as a debt collector. "There were so many targets and I didn't like that," she explained. "However, I did need to work to bring in some money so my husband Andrew and I had a think about what I could do."

At the same time, Andrew, who worked as a financial adviser, was becoming disillusioned with his job and tired of the rat race. One day, a friend of his showed him a collection of wedding photos that he particularly admired so Andrew checked out the company's website. On it, he saw that they were offering to train people to become photographers and then set up their own franchise so he booked himself and Olivia on a course.

Olivia had always been a keen amateur photographer, often borrowing her father-in-law's old camera to take portraits and shots of Thomas. The idea of becoming a part-time photographer really appealed to her, and she decided to concentrate on portraits of families and children.

The course ran for six days over three months and involved an exam. That was to be the relatively easy part; once qualified Andrew and Olivia needed to buy the necessary equipment to set up their franchise. "We needed to buy cameras, backgrounds, stands, lights and a softbox," revealed Olivia. "It was quite a hefty investment but well worth it."

Andrew concentrates on wedding photography, while Olivia does mainly child-based portraits, either in a client's home, at a playgroup or in her own at home. "We have a large lounge, which serves very well as a studio," she said. "The surroundings tend to make the babies feel more at ease and it's great that I can work from home."

Thomas attends a playgroup one day a week, which is when Olivia does most of her work. "I tend to do all of my shoots on Fridays as I can't do them when Thomas is about!" admitted Olivia. "However, every shoot involves two hours of finishing work afterwards so I do that in the evenings and sometimes when Thomas is around, as that is computer based and not as difficult. Then the client will come back again to view the photos and choose the shots they want to buy."

Olivia is extremely happy at the way in which her career has taken a turn for the better and the fact that she can earn some money while spending most of her time with Thomas. "Next July he will be eligible to attend nursery two days a week, which will help free up a little more time for my work, as it's rather manic at present. However, I am very glad to have taken this career path and it's nice to be able to work with Andrew on something together; it really is a family business!"

Find out more about Bumps and Babies at www.barrettandcoe.co.uk

The Nanny Share Company

Friends Theresa and Alex were working in fairly demanding jobs often having the conversation ' we must be able to do something else with our live'. They finally hit on turning their successful nanny share into a business

Theresa Byrne and Alex Dalton met when they got together to share a nanny 3 years ago. Alex had been searching for months for a childcare solution she was happy with for her daughter Isabelle, when she finally stumbled on Theresa's advert for someone to share a nanny on her gym noticeboard. The share was a real success, with the nanny enjoying the variety it offered her and the children really enjoying each other's company. A by-product of the share Theresa and Alex didn't expect was the close friendship they themselves formed. As working mums their parenting concerns were very different from those of other friends who were stay at home mums. They met regularly to share stories, unwind and offer each other advice and support.

A familiar theme to these evenings together was - 'there must be something else we can do with our lives'. From these conversations they came up with the idea of a business that would make nanny sharing an easy option for mums looking for great childcare. They often heard fellow mums say they didn't have the time or energy to hunt around for a share, so they looked for a way to make the finding process as simple as possible. Both Theresa and Alex were working in fairly demanding jobs and the thought of putting in the work to get a new business of the ground was daunting. Idle chat over a glass of wine was fine, but getting on with the hard work was another story! Then, last summer they holidayed together in Spain and there they decided they were going to give the idea a go. They wanted to build a website that would allow parents to advertise their childcare needs online and also give them the facility to search for families close by who also wanted to share a nanny. As parents who were familiar with the ups and downs of nanny sharing, they also wanted to offer to share their experience and advice with members and create a site that was friendly and accessible.

Three months of hard work writing business plans, talking to working mums and briefing web designers came to fruition in February 2006 when The Nanny Share Company was launched. The site was received really well by parents and professional organisations alike and generated a lot of press interest. The community of nanny sharers on the site grew quickly and Theresa and Alex quickly realised there was nationwide enthusiasm for nanny sharing, which the site was encouraging further. Theresa and Alex envisage a real growth in nanny sharing now the site is in place; "we believe the only thing stopping nanny sharing being the most popular childcare choice has been the problem of finding like-minded families nearby. Now this problem can be overcome, we can see a lot of families linking up locally to get the best for their children."

Find out more about The Nanny Share Company at www.thenannysharers.co.uk

Community Times

Joanne Caulfield is a 37 year old mum with two children, Lily aged 4 and Tom aged 2. She is married to Peter, a Civil Engineer. The family returned to the UK earlier this year after having lived in Kuala Lumpur where Peter worked for a major global engineering company for over a year. Before Lily was born Joanne was an administrator and buyer for various clothing companies in the UK. They now live just outside Swansea.

Joanne says, "I really enjoy being a mum. I adore my two children and love seeing them growing up and the changes that are happening day after day. I wouldn't give up being at home with them for anything but when we got back from Kuala Lumpur I felt that I needed something else. I missed the buzz and excitement I got from work, and to be honest we missed the money I used to earn as a buyer. I heard about Community Times through a friend and it seemed perfect for me. Community Times is a high quality, glossy magazine that is designed around and delivered to specific local communities each month. I bought the license to operate in my local area of Mumbles in Wales. I got all the training, software and support I needed to create the magazine. All I needed was a PC. I fill the magazine with local news, views, editorial, restaurant reviews and so on and make money from local business advertising. I made over £3000 from my first edition. Community Times takes about 15 hours of my time every week, I work from home so I'm able to do it at times that suit me and still have plenty of time for Lily and Tom.

Community Times has given me renewed confidence. It has made me an active participant in the local community as I now know all the businesses and publish local What's On information. It has also transformed the family financially- I now earn more than my husband!

My CT Mumbles magazine is a beautifully designed glossy magazine and something that I am very proud of. I love the positive feedback I get from advertisers and members of the local community and Peter said he's fallen in love with me all over again after seeing my bank account!"

Visit Community Times at www.communitytimes.co.uk

LittleStuff

Being made redundant whilst she was pregnant with her third child gave Laura Hitchcock the push to start up her own business and as she says 'stay home with my boys, yet also have an interesting, rewarding career.'

Laura describes her journey from mum to Managing Director. 'Just over two years ago I was a busy career woman, with two small boys (three and 6 months). As I had a good salary, my husband finally gave up his full time job to follow his dream and start up his own company. The week he handed in his notice, we discovered I was pregnant again. Unplanned, and quite conceivably the worst possible time. But as you do, we worked it out, re-mortgaged to extend our small house, and things looked okay. Two weeks into my maternity leave, I was made redundant.

Obviously I continued to receive my maternity pay, but I had no salary to get back to. Thankfully, my husbands business had taken off way ahead of our expectations, and he was managing to keep our heads above water - just, with a big helping hand from the credit cards.

It was difficult to get back into the workplace, and to be honest I was only doing it for the salary - I no longer had a yearning to be out at work forging a career, I wanted to be home with my boys (No. 3 was a boy too!) - but I did miss the mental stimulation of my job, and had lost a lot of my self-esteem, which I had never realised was so attached to the status of my job.

As is often the case, various things happening all at the same time clicked together to form the germ of an idea which could possibly enable me to 'have it all' - stay home with my boys and also have an interesting, rewarding career.

I chatted it over with a few people, contacted Business Link, and discussed the possibilities with my husband's web design company, who I had been working with for the last 18 months. The next step was the business plan, then to the bank, and all of a sudden, I was a Managing Director to a Limited Company!

LittleStuff is a new Internet Directory aimed specifically at mums, dads and parents-to-be, saving hours of search time, with links to everything your family will need, all in one place.

I work from home, with a team of people around the country as support. I fit work in around the boys. Generally I get to bed around 1.30 am, and am up again at 6.30 am! But I'm the happiest I have ever been - I'm no longer paying someone else to see more of my children than I do, I haven't missed any of my youngest sons big milestones - and yet I have my own business, and am earning a decent living.'

For more information about Laura's business visit www.littlestuff.co.uk

Night Nannies

Nearly everyone knows how shattering it is to have to get up to deal with a newborn every night. While we accept it as part and parcel of being a newparent,don't we all wish sometimes that we had a nanny who could placate nipper while we managed a decent eight hours - even if for one night?It was theyearning for quality kip that inspired Anastasia Baker to create her business Night Nannies.

Anastasia worked as a TV reporter and was used to working nights and weekends. Three months after the birth of her daughter Amelia, Anastasia went back to work and thought she could juggle work commitments with looking after a baby. However, being woken four times a night took its toll and, when Amelia was six months old, Anastasia panicked when she discovered she was pregnant again with son Alex. Would she never sleep again?!

After Alex was born, she rang loads of agencies to try to hire a night nanny but had no luck. After placing adverts for trained paediatric nurses in training hospitals, she found her first nanny, who had Alex sleeping through the night at four months.

Having found a night nanny to be a life (and marriage!) saver, Anastasia reckoned so would other families. She set to work, contacting teaching hospitals and placing adverts in The Lady magazine and now has her own successful business, working in the mornings and spending the afternoons with her children.

And who said that sleep wasn't important?!

For more information about Night Nannies visit www.night-nannies.com

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