Meet the Mumpreneurs!
Behind every great baby idea there's a mum who's been there,
done that, and had baby posset on her T-shirt! Babyworld takes a look
at 'mumpreneurs' who have used their experience of parenthood to forge
a new career…
When
Olivia Austen's son Thomas was born nearly three years ago, she was certain
she did not want to return to her high-pressured job as a debt collector.
"There were so many targets and I didn't like that," she explained. "However,
I did need to work to bring in some money so my husband Andrew and I had
a think about what I could do."
At the same time, Andrew, who worked as a financial adviser, was becoming
disillusioned with his job and tired of the rat race. One day, a friend
of his showed him a collection of wedding photos that he particularly
admired so Andrew checked out the company's website. On it, he saw that
they were offering to train people to become photographers and then set
up their own franchise so he booked himself and Olivia on a course.
Olivia had always been a keen amateur photographer, often borrowing her
father-in-law's old camera to take portraits and shots of Thomas. The
idea of becoming a part-time photographer really appealed to her, and
she decided to concentrate on portraits of families and children.
The course ran for six days over three months and involved an exam.
That was to be the relatively easy part; once qualified Andrew and Olivia
needed to buy the necessary equipment to set up their franchise. "We needed
to buy cameras, backgrounds, stands, lights and a softbox," revealed Olivia.
"It was quite a hefty investment but well worth it."
Andrew concentrates on wedding photography, while Olivia does mainly
child-based portraits, either in a client's home, at a playgroup or in
her own at home. "We have a large lounge, which serves very well as a
studio," she said. "The surroundings tend to make the babies feel more
at ease and it's great that I can work from home."
Thomas attends a playgroup one day a week, which is when Olivia does
most of her work. "I tend to do all of my shoots on Fridays as I can't
do them when Thomas is about!" admitted Olivia. "However, every shoot
involves two hours of finishing work afterwards so I do that in the evenings
and sometimes when Thomas is around, as that is computer based and not
as difficult. Then the client will come back again to view the photos
and choose the shots they want to buy."
Olivia is extremely happy at the way in which her career has taken a
turn for the better and the fact that she can earn some money while spending
most of her time with Thomas. "Next July he will be eligible to attend
nursery two days a week, which will help free up a little more time for
my work, as it's rather manic at present. However, I am very glad to have
taken this career path and it's nice to be able to work with Andrew on
something together; it really is a family business!"
Find out more about Bumps and Babies at www.barrettandcoe.co.uk
The Nanny Share Company
Friends
Theresa and Alex were working in fairly demanding jobs often having the
conversation ' we must be able to do something else with our live'. They
finally hit on turning their successful nanny share into a business
Theresa Byrne and Alex Dalton met when they got together to share a nanny
3 years ago. Alex had been searching for months for a childcare solution
she was happy with for her daughter Isabelle, when she finally stumbled
on Theresa's advert for someone to share a nanny on her gym noticeboard.
The share was a real success, with the nanny enjoying the variety it offered
her and the children really enjoying each other's company. A by-product
of the share Theresa and Alex didn't expect was the close friendship they
themselves formed. As working mums their parenting concerns were very
different from those of other friends who were stay at home mums. They
met regularly to share stories, unwind and offer each other advice and
support.
A familiar theme to these evenings together was - 'there must be something
else we can do with our lives'. From these conversations they came up
with the idea of a business that would make nanny sharing an easy option
for mums looking for great childcare. They often heard fellow mums say
they didn't have the time or energy to hunt around for a share, so they
looked for a way to make the finding process as simple as possible. Both
Theresa and Alex were working in fairly demanding jobs and the thought
of putting in the work to get a new business of the ground was daunting.
Idle chat over a glass of wine was fine, but getting on with the hard
work was another story! Then, last summer they holidayed together in Spain
and there they decided they were going to give the idea a go. They wanted
to build a website that would allow parents to advertise their childcare
needs online and also give them the facility to search for families close
by who also wanted to share a nanny. As parents who were familiar with
the ups and downs of nanny sharing, they also wanted to offer to share
their experience and advice with members and create a site that was friendly
and accessible.
Three months of hard work writing business plans, talking to working
mums and briefing web designers came to fruition in February 2006 when
The Nanny Share Company was launched. The site was received really well
by parents and professional organisations alike and generated a lot of
press interest. The community of nanny sharers on the site grew quickly
and Theresa and Alex quickly realised there was nationwide enthusiasm
for nanny sharing, which the site was encouraging further. Theresa and
Alex envisage a real growth in nanny sharing now the site is in place;
"we believe the only thing stopping nanny sharing being the most popular
childcare choice has been the problem of finding like-minded families
nearby. Now this problem can be overcome, we can see a lot of families
linking up locally to get the best for their children."
Find out more about The Nanny Share Company at www.thenannysharers.co.uk
Joanne Caulfield is a 37 year old mum with two children, Lily aged 4
and Tom aged 2. She is married to Peter, a Civil Engineer. The family
returned to the UK earlier this year after having lived in Kuala Lumpur
where Peter worked for a major global engineering company for over a year.
Before Lily was born Joanne was an administrator and buyer for various
clothing companies in the UK. They now live just outside Swansea.
Joanne says, "I really enjoy being a mum. I adore my two children and
love seeing them growing up and the changes that are happening day after
day. I wouldn't give up being at home with them for anything but when
we got back from Kuala Lumpur I felt that I needed something else. I missed
the buzz and excitement I got from work, and to be honest we missed the
money I used to earn as a buyer. I heard about Community Times through
a friend and it seemed perfect for me. Community Times is a high quality,
glossy magazine that is designed around and delivered to specific local
communities each month. I bought the license to operate in my local area
of Mumbles in Wales. I got all the training, software and support I needed
to create the magazine. All I needed was a PC. I fill the magazine with
local news, views, editorial, restaurant reviews and so on and make money
from local business advertising. I made over £3000 from my first edition.
Community Times takes about 15 hours of my time every week, I work from
home so I'm able to do it at times that suit me and still have plenty
of time for Lily and Tom.
Community Times has given me renewed confidence. It has made me an active
participant in the local community as I now know all the businesses and
publish local What's On information. It has also transformed the family
financially- I now earn more than my husband!
My CT Mumbles magazine is a beautifully designed glossy magazine and
something that I am very proud of. I love the positive feedback I get
from advertisers and members of the local community and Peter said he's
fallen in love with me all over again after seeing my bank account!"
Visit Community Times at www.communitytimes.co.uk
Being
made redundant whilst she was pregnant with her third child gave Laura
Hitchcock the push to start up her own business and as she says 'stay
home with my boys, yet also have an interesting, rewarding career.'
Laura describes her journey from mum to Managing Director. 'Just over
two years ago I was a busy career woman, with two small boys (three and
6 months). As I had a good salary, my husband finally gave up his full
time job to follow his dream and start up his own company. The week he
handed in his notice, we discovered I was pregnant again. Unplanned, and
quite conceivably the worst possible time. But as you do, we worked it
out, re-mortgaged to extend our small house, and things looked okay. Two
weeks into my maternity leave, I was made redundant.
Obviously I continued to receive my maternity pay, but I had no salary
to get back to. Thankfully, my husbands business had taken off way ahead
of our expectations, and he was managing to keep our heads above water
- just, with a big helping hand from the credit cards.
It was difficult to get back into the workplace, and to be honest I was
only doing it for the salary - I no longer had a yearning to be out at
work forging a career, I wanted to be home with my boys (No. 3 was a boy
too!) - but I did miss the mental stimulation of my job, and had lost
a lot of my self-esteem, which I had never realised was so attached to
the status of my job.
As is often the case, various things happening all at the same time clicked
together to form the germ of an idea which could possibly enable me to
'have it all' - stay home with my boys and also have an interesting, rewarding
career.
I chatted it over with a few people, contacted Business Link, and discussed
the possibilities with my husband's web design company, who I had been
working with for the last 18 months. The next step was the business plan,
then to the bank, and all of a sudden, I was a Managing Director to a
Limited Company!
LittleStuff is a new Internet Directory aimed specifically at mums, dads
and parents-to-be, saving hours of search time, with links to everything
your family will need, all in one place.
I work from home, with a team of people around the country as support.
I fit work in around the boys. Generally I get to bed around 1.30 am,
and am up again at 6.30 am! But I'm the happiest I have ever been - I'm
no longer paying someone else to see more of my children than I do, I
haven't missed any of my youngest sons big milestones - and yet I have
my own business, and am earning a decent living.'
For more information about Laura's business visit www.littlestuff.co.uk
Nearly
everyone knows how shattering it is to have to get up to deal with a newborn
every night. While we accept it as part and parcel of being a newparent,don't
we all wish sometimes that we had a nanny who could placate nipper while
we managed a decent eight hours - even if for one night?It was theyearning
for quality kip that inspired Anastasia Baker to create her business Night
Nannies.
Anastasia worked as a TV reporter and was used to working nights and
weekends. Three months after the birth of her daughter Amelia, Anastasia
went back to work and thought she could juggle work commitments with looking
after a baby. However, being woken four times a night took its toll and,
when Amelia was six months old, Anastasia panicked when she discovered
she was pregnant again with son Alex. Would she never sleep again?!
After Alex was born, she rang loads of agencies to try to hire a night
nanny but had no luck. After placing adverts for trained paediatric nurses
in training hospitals, she found her first nanny, who had Alex sleeping
through the night at four months.
Having found a night nanny to be a life (and marriage!) saver, Anastasia
reckoned so would other families. She set to work, contacting teaching
hospitals and placing adverts in The Lady magazine and now has her own
successful business, working in the mornings and spending the afternoons
with her children.
And who said that sleep wasn't important?!
For more information about Night Nannies visit www.night-nannies.com
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